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Insurance companies across the board are exploring options to branch out into rural areas and enhance their presence in the micro-insurance sector in the country.

Among the major players, LIC, ICICI Lombard, Agriculture Insurance Corporation, IFFCO-Tokio and Tata AIG are seeking ways to consolidate their presence in the sector. Also, MaxLife has launched Max Vijay to tap the micro-insurance potential.

Incidentally, the Indian insurance industry is expected to witness a 500% growth and reach $60 billion in next four years. Insurance firms are keen to exploit this potential; in keeping, ING is planning its entry in India.

The fact that these companies are focusing on micro insurance is crucial as traditionally insurance has never really expanded beyond urban geographies. This has been attributed to poor insurance literacy and awareness, high transaction costs, inadequate regulations, and inadequate understanding of client needs and expectations. According to the Centre for Insurance and Risk Management (CIRM)--which operates under IFMR Foundation-- the Centre and Insurance Regulatory & Development Authority (Irda) need make administrative and regulatory changes to enable penetration of micro insurance, especially in rural areas.

However, Rupalee Ruchismita, coordinator of CIRM, told FE, “The perception that entering rural markets is expensive has been replaced by the possibility of making rural insurance not only commercially viable and sustainable but also profitable. This is provided questions about product design and models of delivering risk hedging products are innovatively addressed.”

She admitted that India is the only country with micro insurance regulation. However, she noted that IRDA should allow more players in the sector. Ruchismita was speaking on the sidelines of a seminar on “Indian Microinsurance: What Works?” organised by Microfinance Insights, IFMR Foundation and CIRM.

She said that while the Micro Insurance Act stipulates an upfront payment of premium for micro insurance policies, people in rural areas have low incomes and are incapable of paying a lumpsum amount upfront. Therefore, allowing them to pay the premium in monthly installments will help in stimulating demand for insurance products, she added.

Ruchismita urged the centre to take administrative measures for promotion of micro insurance. She said that data must be made available to insurance companies so that they can expand their activities in rural areas.